E-mail has always been and remains the best way to make direct contact with your audience. Reports indicate that in 2006, businesses in the USA alone spent US$400 million on e-mail internet marketing. In many respects, unsolicited bulk e-mail has damaged the credibility and reputation of email as an internet marketing tool.
As it is often difficult to distinguish between legitimate and unsolicited e-mail web marketing, it might be a safer bet when considering email internet marketing to look at an opt-in campaign.
Organisations need to be careful when using email as a web marketing strategy that they don’t alienate recipients, or become labeled as spammers for using this kind of internet marketing.
You can design an opt-in email web marketing campaign – an effective communication and internet marketing option to increase customer loyalty.
Make sure you apply the following stages in your Opt-in email web marketing campaigns.
Email Web Marketing Application. Do your message, company and audience lend themselves to email as an internet marketing medium? How best might it be applied? Analyse the potential efficacy and style of appropriate email internet marketing campaigns.
Email Web Marketing Copy. Work hard to ensure the email web marketing campaign uses well-written copy to maximize internet marketing potential.
Creative. Create e-mail designs that load quickly and look great to maximize the web marketing impact. Avoid large images, hidden content and over ambitious styling.
Email Web Marketing List Building. Build true opt-in email web marketing campaigns through subscription lists created through forms, invitations and incentives to maximize the internet marketing impact.
Test. Test for the most effective web marketing combinations of copy and landing pages.
Email Web Marketing Administration. Keep your list clean and usable, monitor opt-outs, remove duplicate and dead addresses.
Email Web Marketing Analysis. Closely track email web marketing campaigns, monitor opened e-mails and used links – adjusting internet marketing campaigns and modifying messages accordingly.
