Websites should look great, also delivering clear business messages and revenue earning functionality, which can be maximised by internet marketing. Concentrate on both the form AND function of a website.

Form – Websites have only seconds to engage and inspire visitors. Load time, aesthetics, navigation, and function are all vital or potential customers can easily lose interest. Along with the importance of internet marketing, top quality website design shouldn’t be optional; it should be standard.

Ensure you know what makes a website look and feel inspirational whilst combining aesthetics with our expertise in internet marketing and search marketing campaigns. Engaging, informative and useful solutions designed with both the user, and business objectives clearly in mind, are vital ingredients to work alongside website marketing.

Function – Web Development should always be defined, not by artistic, but by business, and therefore, Web Marketing objectives. Whatever your development, business objectives alongside internet marketing should remain the key focus. Other useful functions might include SMS text systems, RSS feeds, downloads, membership systems, forums and collaborative solutions, all contributing to a web marketing strategy to make the most of your internet marketing budget.

Sites should adhere to DDA guidelines making them readable and navigable by all, irrespective of website marketing strategies, user location, experience, or the technology used.

SEO – All our designs and developments should integrate Search Marketing and SEO structural elements, including:

* Keyword and phrase definition, where appropriate terms are applied to draw suitable visitors and maximize search marketing potential.

* Search engine preparation involves the use of clean, current standard compliant HTML code, a high ratio of content to code and a fast-loading, accessible search engine friendly structure to aid search marketing.

* Content & Structure organisation involves making each page contain high quality copy and structural elements – heading, paragraph and other HTML tags to make effective use of search marketing.

* Link Popularity. Global link popularity is of critical importance for successful SEO and search marketing.

* Keyword and phrase definition, where appropriate terms are applied to draw suitable visitors and maximize search marketing potential.

* Search engine preparation involves the use of clean, current standard compliant HTML code, a high ratio of content to code and a fast-loading, accessible search engine friendly structure to aid search marketing.

* Content & Structure organisation involves making each page contain high quality copy and structural elements – heading, paragraph and other HTML tags to make effective use of search marketing.

* Link Popularity. Global link popularity is of critical importance for successful SEO and search marketing.

Feel free to contact us for more information