Search engine optimisation analysis (or, if you’re in America, search engine optimization analysis) is a thorough healthcheck for your website. Free SEO analysis will give you the starting point for investigating deeper into just how effective your website is and how popular it is with those all-important search engines.

Search engine optimisation analysis is exactly what it says it is – a complete analysis of all the components that go up to make your website as noticeable as possible to the search engine spiders that index every page on the Internet. Effective search engine optimization analysis will mean that your website has a much higher chance of being listed higher up the PageRank than just leaving things to chance. Nearly all search engine optimisation analysis consultants carry out free SEO analysis as an initial starting point.

A professional search engine optimization analysis consultant will start by giving your website a thorough initial check. This is usually a free SEO analysis, and lays the foundations for more in-depth search engine optimisation analysis as your relationship with your SEO consultant progresses. The initial free SEO analysis is vital because every website is different and will require its own unique degree of search engine optimisation. Analysis of this initial data gives the SEO consultant a baseline to develop more complex solutions.

Search engine optimization analysis – what it should include

A good search engine optimization analysis should include several key points at the initial stage. Search engine optimization analysis should begin with statistical data, giving you a breakdown of not just information you may be already aware of, but other hidden data such as how many people are using your specific keywords to search the web each day or what your competitors are doing. The initial free SEO analysis may or may not include this data.

As there may be a huge volume of information, try talking to your SEO consultant before you initiate the search engine optimisation analysis, and see if they can include a general overview of the data in the initial free SEO analysis.

Part of the initial free SEO analysis may include a consultation with your consultant to explain the terminology used in search engine optimisation. Analysis is impossible if you don’t understand the terminology, so ask your consultant to sit down with you and go through any terminology that you may not understand.

Specific keyword searches are commonly included in the initial free SEO analysis, listing the most commonly used keywords within your particular sphere of interest. Further search engine optimisation analysis will delve deeper into this important aspect of your website’s development, making recommendations of keywords or key phrases that you could be incorporating into your site to increase the amount of interest it generates amongst the search engine spiders and, more importantly, visitors.

Good quality search engine optimization analysis will take into account current trends, Geo-centric criteria such as differences in spelling and cultural trends, and over-used keywords and phrases. Although the initial free SEO analysis will give you some idea as to the basic state of your website’s keyword health, a deeper search engine optimization analysis will look at this in much greater depth.

Your initial free SEO analysis should give you a rough idea of the number of backlinks your site is attracting, but a more in-depth search engine optimisation analysis will be able to show you how to use this particular SEO tool to your advantage. This would also include the use of social bookmarking and other cutting edge techniques.

It’s not just all about numbers. A good free SEO analysis will give you other evidence and data that will back up the numbers. A more in-depth search engine optimization analysis will then go further into this, giving you a better understanding of both your current and target audiences and how they respond to specific stimulation on the Internet. This can include the use of video and audio media, content copy and other key factors.

The primary free SEO analysis will take into account your current PageRank and possibly even suggest basic ways of improving your ranking on the major search engines. The more comprehensive search engine optimisation analysis will look far more closely at this, as it is one of the key components of SEO.

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Internet Marketing is best deployed as part of an overall strategic web marketing campaign. Internet Marketing should be viewed as a synergy of business models, platforms, technology and techniques applied to meet business objectives through good website marketing.

Internet Marketing is a powerful concept when applied properly and good website marketing can be delivered through quality web design, site functionality and search marketing through search engine optimisation as well as in a variety of other formats such as:

    * Banner ads

    * Blogs and blog ads

    * Text linking

    * Group marketing

    * Audio/visual rich media ads

    * Podcasting

    * RSS feeds

    * Streaming media

    * E-mail list and newsletter publishing

    * Press release distribution

    * Virally distributed interactive products

Internet Marketing delivers and communicates messages. Internet Marketing is also used to also sell virtually everything from products, brands, concepts, services, information, donations, votes and profiles, making website marketing a versatile tool.

Large marketers continue to spend big online through Website Marketing and Search Marketing. Online advertising alone is worth tens of billions of dollars annually. In 2008 it is estimated that more than $5 billion will be spent worldwide in each of the top four categories of Internet Marketing ads – adult content and gambling, information, electronics, and computing, making web marketing a growing industry.

The US is predicted to lead the world in Internet Marketing through adverts, spending over $45 billion in 2011 purely on website marketing, making internet marketing big business.

The reasons for Internet Marketing proving such a powerful, emergent concept are many.

Internet Marketing is targeted:Internet Marketing can be directed at specific web users, with content and media created to deliver appropriate messages via website marketing techniques. Specialised interest groups and niches can be focused by targeted Internet Marketing.

Internet Marketing is flexible:An Internet Marketing campaign can be very specific, not just in where and how the Internet Marketing campaign will run but also when the web marketing runs. Website Marketing Campaigns can be time exact and efficient.

Internet Marketing is measurable:Internet Marketing campaign performance analytics can be closely studied to reveal key web marketing performance indicators. E.g. – new customers acquired, status of existing customers, profitability of customers by demographic segments, spend per head, return on investment and many more website marketing stats. Website Marketing results are easily accessible, making web marketing and search marketing a great measurable tool.

Internet Marketing is adjustable:As the Internet is such a dynamic environment, website marketing campaigns can be honed as an ongoing process of web marketing. Analytics and Internet Marketing campaign data can reveal strengths and weaknesses in Web Marketing campaigns and website marketing resources deployed accordingly. Website marketing isn’t just focused and proactive, Internet Marketing can also be extremely reactive.

Internet Marketing is Cost Effective:Internet Marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Using website marketing, companies are able to reach their target audience for a fraction of traditional advertising budgets with good Internet Marketing.

The current economic downturn may offer many potential opportunities for companies to develop effective website marketing, search marketing and advertising. Search marketing incorporating organic search engine optimisation and pay per click (PPC) web marketing campaigns prove the most effective forms of website marketing.

Visitors Who Know Exactly What They Want

Make your site visible in search engines for brand names, model numbers, model names, or the benefits as perceived by prospects (e.g., “Sharp microwave,” “e430,” “Zaurus SL 5600,” or “hands-free phone”). According to Dr. Amanda Watlington, iProspect’s director of research, “Searchers create queries in their own language, so it is important that your search terms match their idiom. Surprisingly, the idiom of the searcher is often at odds with the corporate marketers’.”

Smart advertisers set out to win a customer’s heart long before that customer needs their products. The only goal is to be the company prospects think of first and feel best about when the need arises – positive awareness. When I need the latest book by my favorite author, I click over to Amazon to buy it or at least to put it in my wish list (this can be a form of functionality on your site or in your prospect’s heart).

When prospects get to your site, make it easy for them to find what they need and buy it. They know what they want, but that doesn’t mean they’re ready to purchase from you (purchase intent is not the same as a purchase). You must demonstrate the value you provide and ensure they feel confident in their decision to buy from you. Design point of action locations and contexts carefully.

Visitors Who Know Approximately What They Want

Broaden search engine and pay-per-click marketing to reflect where prospects are in their buying decision.

If prospects subscribe to your opt-in email list, don’t try to sell what you have. Segment your list, and offer only what is relevant. Demonstrate understanding of their visit history (when and how often they visit your site and what they view). Notice when you arrive on Amazon’s home page, a product is offered similar to the last one you purchased or viewed?

When prospects arrive at your site, deliver content that informs and persuades toward a purchase decision. The primary reason most prospects don’t take an action is because they lack enough information to feel confident in a decision. This is where “desire data”  is essential. Also, be sure your navigation is designed as part of the persuasive architecture to lead these people through a slower purchase scenario than those who already know exactly what they want. Once prospects decide you have what they want, you must still inspire their confidence in you.

Visitors Who Aren’t Sure What They Want/Are Just Browsing

This is the most difficult type to persuade. They’re probably early in their buying process, just becoming aware they have a need or problem they need help with. If they clearly defined that need, you can help by educating them about the need or problem, and providing possible solutions. It’s hard for most businesses to justify the investment in these customers, as the payoff is usually longer term.

Once upon a time most companies were focused on traffic and eyeballs. Today, more businesses are aware of their conversion problems. To assist prospects at this point, develop content to help them define their problem clearly, then map a path toward a solution. They can’t seek or find a solution to a problem until it is recognized and defined.

Publish an opt-in email newsletter that delivers true value. Don’t shout, “Sale! Sale! Sale!” Your subscribers care only about themselves and their problems, not your company or solution. If you consistently deliver value, they’ll stay subscribed and keep reading. When prospects advance in the buying process, they’ll remember you as an alternative for a solution.

Two Steps to Maximizing ROI

First, maximize your e-business initiative by staying focused on all three types of prospects. Have a clear measure of your customers’ lifetime value. If you focus primarily on visitors who know exactly what they want, most likely you have been acquiring transactional customers, not relational customers.

The biggest way to increasing conversion is to sell to people who bought from you before.

The number two method is educate, inform, empower, and persuade prospects you provide value — and to do this as early as possible in the buying process. No matter where they are in the process, make sure you always talk about their needs.

For most beginners, and especially those getting a bit of a late start, the seemingly endless lists of specialized, technical terms and different options available are almost enough to make a person wash their hands of the whole thing. With all of the options available in the web industry these days, it is understandable that newcomers can often find themselves feeling lost and confused. Before you decide to give up, there is one undeniable law of the web, progress and technology that may help you. That is ‘It’s always working towards being simpler to get involved’.

Compare a beginner’s knowledge requirements 10 years even 5 years ago to starting today. Entry level knowledge is much lower. So don’t worry a little application will take you a long way.

I know it sounds a bit boring but ‘a plan’ of sorts is essential. Not necessarily a full blown financial business plan or even something written down, unless of course you require funding or other peoples involvement/commitment.

I suggest just an idea of where you want to be and thoughts of how you are going to get there at this stage. Don’t get stifled by over complicating things and over planning.

A great idea and the passion to bring it to fruition are paramount.

So let’s get going

Step One: Choosing a Domain Name.

The first step in getting your web site ready for the web is selecting and registering a domain name. This name will serve as your online identity, and help your visitors remember what your site is about. For more details on Domain name selection, please feel free to check our Domains section (link). 

Step Two: Creating your website.

Once you have successfully registered your domain name, the next step is to create your website to give it the look and feel you want. When coming up with a design for your website, it is extremely important to do a good deal of research to see what works for a website like yours, and what doesn’t. 

Creating a site is much easier than many novices imagine. Once again, a little application will be rewarded. Remember if you get stuck with almost any site design package there is a forum with answers somewhere. If you are a true beginner and don’t have the time to learn a little, you may want to consider hiring a design company to help you create your web pages.

The most important advice I can give is to ensure you adhere to the adage ‘content is king’ writing it can be time consuming and very hard work but with a bit of thought most things are accessible online to get you started. Learn from others and write about what you know or have a passion about.

For more information on the basics of site design, please feel free to check out our article on web design (link)

Step Three: Choosing your host.

During building the site or as it’s being finished, the next step is to choose a server for your site that makes the most sense for both your site and your budget. Although many simple and therefore limited capability site come with build in hosting. See web design (link)

Choosing a host is a relatively complicated process, and one which requires a great deal of research. The best way to start is by making a preliminary search for the type of host you want, and then reading reviews on the hosts that the search engine turned up.

For more information, you can check out following:-

Step Four: Uploading your site.

Once you have selected your host of choice, the next step to getting your site up on the web is uploading your page, text, and image files to your server. With most sites, you will need to use an FTP program, which these days are relatively simple. The role of an FTP program is to upload your created web pages, text, and image files to your server. Once you have uploaded your files, your page files will then be served to users who enter your site. Some of the more popular programs are Cute FTP and WSFTP. Once you have successfully uploaded your files and pages to the web, your site will be up and running! 

Step Five: On and offline marketing of your site.

Ok, so now your site is up on the web, you can sit back and relax, browsing your beautifully crafted web pages, right? Wrong. Simply having a functional web site on the Internet is only the first step down the long and winding road to web success.

Get your site seen ‘on and offline’. In order to make sure your site enjoys the best chances of success, it is essential that you do your fair share of promotion. Before you go out and start passing out flyers or putting up billboards, make sure you give your site the best chance of being found on the web by following these links:-

Search engine optimisation aka SEO, Email marketing, Local offline activity, Keywords, Social Networks, Affiliate Marketing.

A Basic Web Hosting Walkthrough 

Author: Adam Sullivan If you are relatively new to the concept of having your very own place on the web this article may help fill you in on some of the basics. There are two main categories of web hosting that I am going to cover in this article.

The first is dedicated hosting and the second is shared hosting.

The second type, shared hosting, I usually break down into paid and free. Normally, unless you are a very special person, you can’t get dedicated hosting for free. Before I break down the hosting types, however, let’s clear up some terminology… 

Bandwidth is the amount of data your site can transfer in a given period of time. This is sometimes referred to as transfer. When people view your site on the internet they are downloading it from the server and this uses up your bandwidth. Storage is basically the measure of hard drive space your web site is allowed to take up on a server. OK, now on to the rest of it… 

Dedicated hosting, or more like dedicated server, is where your web site gets one entire server to itself. You are pretty much entitled to all of the resources this server has to offer. The entire bandwidth and hard drive capacity is yours including memory for processing and whatever else. With larger, traffic intensive web sites dedicated hosting is pretty much a must but shared hosting is usually more than sufficient for individuals and small to smallish medium businesses. 

Shared hosting is basically when a hosting company puts your web site on a server with web sites from other customers. Your hosting provider will usually give you monthly limits for bandwidth, storage, email accounts and such. Depending on what server you were put on and how good your hosting provider is sometimes things can get a little crowded on a server and cause your site to be slow and unresponsive. 

Free hosting is shared hosting you get from a free service like geocities or another. It is usually incredibly limited. Sometimes you can “earn” a decent free hosting account by posting in forums and such but in my opinion paid hosting and a real domain name are much better. Paid hosting is actually inexpensive these days. You can get good solid hosting that will support a small business for under $100 per year. Usually hosting providers include a free domain name and free setup as well as a money back guarantee. 

I hope you found this article helpful. If you decide to buy hosting make sure to be incredibly picky. The last thing you want is to end up with the wrong web host. Read some articles on picking the right domain name and hunt down reviews of web hosting companies. I wouldn’t go with companies that aren’t huge and well established. I’ve known many people who have lost web sites when unstable hosting companies went under. 

Be vigilant and have fun. Getting a web site is the cheapest way to start a business.